《隐秘的角落》热播：“剧场式运营”成新潮流

今年6月，爱奇艺宣布将原有“奇悬疑剧场”升级为“迷雾剧场”，并推出了悬疑网剧《隐秘的角落》。此剧上线仅一周就引发了广泛讨论。该剧讲述了三个孩子意外拍下一场谋杀案后，几个家庭裹挟其中，使案情变得扑朔迷离的故事。精彩的故事情节，演员们精湛的表演功底吸引了大批观众。由于此剧的风靡，带动了人们对迷雾剧场的关注，剧场的概念随之从电视平台延伸到网络平台。

Recently, the Mist Theater, a new content library dedicated to iQIYI suspense dramas, launched the suspense web series "The Bad Kids," which has been widely discussed on social media since its launch. The series tells a story of the web of consequences birthed among different families after three children accidentally film a murder. The excellent script story and acting performances, attracted a large audience. And because of the show's popularity on the internet, the concept of theater has gradually expanded from TV platforms to online platforms, and is finally emerging in front of the audience.

Screenshot via iQIYI

中国传统卫视平台的剧场概念由来已久。不同卫视会根据电视剧的特点对不同类型的电视剧进行分类，然后安排这些电视剧在不同的时间段播出。例如，卫视自制的电视剧通常会在黄金时段播出，而其他电视剧则会在其他时段播出。随着网络电视剧的逐步发展，各大视频网站也在不断探索各自的“剧场化”道路。

The theater model in a TV station has a long history in China. Different TV stations will classify different types of TV dramas according to their characteristics, and then schedule these TV dramas to run in different time slots. For example, station-made TV dramas are usually broadcast in prime time, while other popular TV dramas are broadcast in other time slots. With the gradual development of web TV series, each major video website is also constantly exploring their own "theater" road.

Screenshot via Weibo

网剧《隐秘的角落》到底有多受欢迎呢?截至发稿时，#隐秘的角落#这一话题在新浪微博上有180.6万次讨论和51.8亿次阅读，创造了网剧的新纪录。

How popular is the web series "The Bad Kids"? At press time, the topic of the series had 1.806 million discussions and 5.18 billion reads on Weibo.

Compared with the 1.39 million discussions and 1.64 billion reads of web series "Day and Night" in 2017, iQIYI obviously set a new record for a web series in the middle of this year.

此外，《隐秘的角落》与以往某些“注水剧”不同，它只有12集，每集将近一个小时，且内容丰富。简洁的故事叙述，巨细靡遗的情节刻画，人性的复杂多变，都牵动着观众的内心，满足了观众的观影需求。作为一部悬疑剧，《隐秘的角落》确实表现出色。

Also, "The Bad Kids" is not like traditional suspense series. Each episode is nearly an hour-long, with a huge amount of information and neat story-telling, which makes up the 12-episode online drama — unlike traditional Chinese dramas, it follows an American and British series format.

Although the whole web series is not long, it is full of content. complicated story, detailed plot, the complex reversal of human nature, and all acting... As a mystery show, "The Bad Kids" is indeed blameless.

通过这部网剧，爱奇艺获得了业内人士和观众的认可，但接下来它又将如何发展呢？

The 12-part miniseries has also proven very appealing to Chinese audiences. With the web series, iQIYI has at least gained some recognition from industry insiders and viewers for its "content production." So where does iQIYI go next? Continue to dig "suspense series"?

VCG

许多人将爱奇艺的“迷雾剧场”与美国视频平台网飞（Netflix）进行了比较，认为它可能会成为“中国版的Netflix”。但也有些业内人士认为，Netflix的运营模式与国内视频平台不同，适合中国市场的发展模式仍需探索。

但不可否认的是，视频平台剧场模式在题材定位上更加精准，风格上更加统一，特色也更加鲜明。此类剧场模式的成长正在使平台向精细化运营转变，这不仅符合观众对高质量影视内容的渴望，也符合平台对推动中国电视剧产业良性发展的期望。

Many people have compared iQIYI's Mist Theater to Netflix, suggesting it could become "Netflix in China," but according to many insiders, Netflix's operating model is different from that of domestic video platforms, so it's not clear which one is more suitable for China.

However, from the ordinary video platform to a more precise and distinctive short series and drama platform, the theater mode of the platform is gradually transferred from extensive to refined operation. Behind this, there is not only the audience's desire for quality content but also the platform's expectation to promote the benign development of the Chinese series industry.